Creative Director
Justin Peters
Brand Systems · Content Operations · Campaign Production
A senior creative leader who scales brand systems for a national brand, with the technical range to design, build, and ship the product itself.
Selected Work
A few things worth showing
Brand systems, a shipped consumer app, retail-scale marketing, and content operations. Skim the headline, open what is relevant.
Andretti National Brand System
Creative Lead · 2019 to present
Creative infrastructure for a national entertainment brand growing from 4 to 16 locations.
Scovl: Consumer App Launch
Founder & Developer · 2025 to 2026
A consumer mobile app, designed, built, and shipped solo across iOS and Android.
EAA Corp: Retail & Sub-Brand
Marketing Director · 2015 to 2019
1,000%+ traffic growth, Cabela’s and Walmart partnerships, and a sub-brand launched end to end.
BHM Healthcare Content Ops
Consultant · 2025 to present
A daily healthcare policy content engine built on a designed AI-assisted workflow.
About
Creative direction, plus the technical stack
Senior creative leader with 6+ years scaling brand creative for Andretti Indoor Karting & Games through a 4-to-16 location national expansion. Designer, video producer, web and app builder, and team mentor with the rare ability to operate across creative direction and the technical stack. Recently designed, built, and shipped a consumer mobile app, Scovl, live on iOS and Android. Earlier, a Marketing Director role drove 1,000%+ traffic growth and landed Cabela’s and Walmart partnerships.
Creative Direction
Brand systems and identity, multi-channel campaigns, video, photography, motion, and environmental design.
Web & Product
WordPress, Elementor, Magento, React, Supabase, Netlify. Designed and shipped a live consumer app.
Marketing Ops & AI
SEO, analytics, KPI reporting, Make automations, MCP integrations, and AI-assisted content workflows.
Experience
Where I have worked
Creative Lead
Andretti Indoor Karting & GamesFounder, Designer, Developer
ScovlMarketing & Content Consultant
BHM Healthcare SolutionsMarketing Director
EAA CorpCorporate Trainer, Flair Bartender
Carlson Restaurants WorldwideContact
Let us talk
Open to Creative Director, Creative Lead, and senior marketing roles. Remote or hybrid.
justin@thejustinpeters.com