The Problem

A healthcare policy and regulatory consulting firm serving payers, providers, and government agencies needed to publish consistently against fast-moving regulatory news. Writing this content manually at the required cadence is expensive and fragile. Buying generic AI-generated content is worse: wrong voice, no editorial judgment, and a real risk to a regulated-industry brand.

The Approach

Designed and operates the firm’s daily content pipeline as a structured AI-assisted workflow rather than an unstructured chatbot pass. Intake surfaces and ranks the day’s most relevant developments against the firm’s audience model. Production runs each story through authoring steps tuned to the firm’s voice and stakeholder framing. Distribution publishes a Slack digest, drafts SEO-optimized articles into WordPress for editorial review, and prepares executive briefs, all built with MCP integrations, custom skills, and a human editorial layer.

The Outcome

The firm publishes consistently against the news cycle without scaling its in-house content team, with editorial quality tied to its voice rather than collapsing to generic AI output. The architecture generalizes to any organization that needs to publish against a fast-moving topic with credibility intact. The engagement demonstrates fluency in regulated B2B content and the capability to design a content system, not just produce assets.

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