Resume
Justin Peters · Creative Director
Brand systems, content operations, and campaign production, plus the technical range to design, build, and ship the product itself.
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Senior creative leader with 6+ years scaling brand creative for Andretti Indoor Karting & Games through a 4-to-16 location national expansion. Designer, video producer, web and app builder, and team mentor with the rare ability to operate across creative direction and the technical stack. Recently designed, built, and shipped a consumer mobile app, Scovl, live on iOS and Android in April 2026.
Experience
Creative Lead
Andretti Indoor Karting & GamesLead creative for a national entertainment brand scaling 4 to 16 locations. Built and mentored the creative team, sourced and implemented the DAM, and own quarterly national campaigns.
Founder, Designer, Developer
ScovlDesigned, built, and shipped a consumer mobile app to iOS and Android using React, Supabase, and Netlify.
Marketing and Content Consultant
BHM Healthcare SolutionsExecutive briefs, SEO articles, and a daily AI-assisted healthcare news workflow across CMS, Medicare Advantage, Medicaid, and HHS / OIG.
Marketing Director
EAA CorpDrove 1,000%+ traffic growth, landed Cabela’s and Walmart partnerships, secured NRA press, and launched the ABDO sub-brand.
Corporate Trainer, Flair Bartender
Carlson Restaurants WorldwideMulti-year corporate hospitality training experience.
Capabilities
Creative Direction
Brand systems and identity, multi-channel campaigns, video production and post, photography, motion graphics, environmental design.
Adobe & Design
Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Lightroom, Audition, Firefly, Figma.
Web & Product
WordPress, Elementor, Magento, React, Supabase, Netlify. Shipped a live consumer app.
Marketing Ops
SEO, Google Analytics, Google Ads, KPI reporting, Mailchimp, Constant Contact, MailerLite, MediaValet.
Automation & AI
Make, MCP integrations, AI-assisted content workflows, generative AI and AI voiceover tooling.
Leadership
Team hiring, training, and mentorship. Creative workflow design. Cross-departmental partnership.
Education & Languages
Valdosta State University, Communications coursework. English (primary), Spanish (intermediate, conversational).